Research: Pen Portrait Of Target Audience

This is the pen portrait for our target audience. The idea of the pen portrait is to narrow down the qualities of our ideal target audience to who we would like to have watch our horror film. This is a much more specific version of what we envisage our audience to be and it almost describes one person. We looked at qualities like age, social media usage, sports, jobs, family and home life, food likes and obviously film interests. The pen portrait that we have come up with is the one below;