Research: Target Audience Feedback

Target audience feedback is an important part of the process in creating a film. It is used to give us, the film producers, a clear idea of what our target audience will prefer to see in our final production. We presented 15 people, who fit in the bracket of our target audience, with two possible film openings that we have created. They read the openings and the commented on which one they liked the best and what they liked about it. Although this is only a brief survey, it gave us an idea of whether these ideas were good or if we needed to re-think our potential openings. When we did the survey, all the people we interviewed were enthusiastic about the openings and were thoroughly engaged. From this we can tell that these potential openings were a success. We created the pie chart and also a short video of what a few people thought about their favourite opening.