The opening titles in any film are used to present information to the audience and can also set the tone of the film like in the opening of 'Se7en' where the opening credits present a very eerie feel with the scratchy text font and the dark and creepy background. Apart from setting the tone, the credits also present the audience with initial information that may be found important by the viewers and other information that the film company find important, even if the viewers will pay full attention. The opening titles of a film are more to the point than closing credits. The opening credits include key information, for example:
- Film's title
- Film production company
- Distribution company
- Actor's names
- Director's name
- Producer's name
- Music by…
- Cinematography by…
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